jeb bush was more popular than rubio. it goes to your point. if you have a great message and someone who connects with the electorate. it doesn't mat -- >> the jack kemp style of republicans. jack kemp says -- he was a bleeding heart conservative. i like to consider, i cut myself on that same type of cloth. i think there is an appeal for that type of conservative going forward. i think it is what the party needs. the party has to decide that's what it needs to commit to. you will find popularity with he and chris christie and others like that because they have -- they rally around these policies that speak to the very heart of who we are as americans and then we can find common ground as democrats and republicans. >> my governor, bobby jindal is actively running for president right now and claims to be like let's get away from the party of stupid. his policies are not the same sort of mid range softie compassionate policies of a jeb bush. they're more hard line. >> you can also be -- people have to understand you can be compassionate and conser